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Brand Growth Consultancy
CASE STUDIES
Is Zomato a Food Company or a Lifestyle Infrastructure?
Topic: Business Strategy, Vertical Integration, Emotional Branding Executive Summary As of early 2026, Zomato (under its parent entity Eternal Ltd ) has completed one of the most aggressive strategic pivots in the digital economy. It has moved from being a "delivery partner" to a vertically integrated ecosystem that owns the supply chain, the data, the logistics, and—most importantly—the emotional "default" of the Indian consumer. This case study explores the transition from
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